ScourtFX | Notion

About Me

I’ve always been the kind of person who can’t just scroll past an ad — I pause, dissect it, and think,

“Why did this work? Or… why didn’t it?”

That curiosity turned into an obsession.

Not with marketing trends or flashy buzzwords, but with the raw mechanics of attention, persuasion, and performance. I got deep into media buying, creative strategy, and ad psychology — learning how to not just make things look good, but make them convert.

Over time, I started breaking down ad accounts, running mock campaigns, and reverse-engineering brand strategies — not for money, but because I genuinely love this. I look at brands like puzzles. Every ad, every funnel, every metric tells a story. I just enjoy figuring it out.

This portfolio is a reflection of that mindset.

Not a collection of random work — but a showcase of how I think.

How I break things down.

And how I rebuild them better.

If you vibe with clarity, bold thinking, and creative work that’s actually rooted in performance…

You’ll probably enjoy the rest of what you see here.

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“I sketched out the entire strategy before opening Ads Manager — here’s what it looked like.”

Important!!

A humble request is that first read the PDF then start read this, That why you will understand what I am Talking about.

PDF - Link

Brand’s Website - Irene Forte

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I spent 10+ hours inside Irene Forte’s ad account and here’s what most people are missing…

Current Stats

Screenshot 2025-04-18 110356.png

So They are losing a Great amount of Audience due to less Display ADs which - 0.97%
They have Organic Search but no Awareness Of Brand </aside>

Page - 1st

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ADs Library - Facebook

As of Now They are running 14 Ads Out of Which Most The Not connecting with Audience + No Testing.
Also they the boosting Post - Which is Bad.
Also I think The Audience they target are either broad Auidence or Interest Specific But inconsistent due to no testing.
No Retargeting Campaign Or Final Push To Website Visitor and I dont think they are using Custom Audience Specific - Website Visitors & People Engage with FB & IG Posts. </aside>

Boosting Posts

Screenshot 2025-04-18 112003.png

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Example Of ADs

Screenshot 2025-04-18 111917.png

The Creative is Good, But The Copy Neither Solution Aware Or Product Aware - In Short Not making Connection With Audience </aside>

You’re spending thousands on ads—but no one's telling you what’s not working. Here’s what I’d fix if I were inside your account tomorrow.

Copy:

The Copy and Creatives use for Test Are not Included Due to Privacy Reasons but here is a demo Copy How we Connect To Audience.

Product - Hibiscus Night Cream - Angle#1

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🍬 Natural AHAs (from sugarcane) – Gently exfoliate dead skin cells and lighten dark spots.
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No harsh chemicals. No false promises.

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✅ Backed by science

✅ Clinically tested

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Shop now and bring back your glow.

Your skin will thank you tomorrow.

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Page - 2nd

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Creative:

For the Creative Part, We belive in Simplicity, Elegance. We use most of the time - Produvt Image or Close Up Video Shoot By Brand. No Graphic Heavy Creative just a Elegance One.

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